So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love

Cal Newport

In this eye-opening account, Cal Newport debunks the long-held belief that “follow your passion” is good advice.  Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.

304 Pages • ISBN 1455509124

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“Passion comes after you put in the hard work to become excellent at something valuable, not before.”

– Cal Newport, So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love

After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.

Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.
In other words, what you do for a living is much less important than how you do it.

With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to “be so good they can’t ignore you,” Cal Newport’s clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.

So Good They Can’t Ignore You will change the way we think about our careers, happiness, and the crafting of a remarkable life.


“No one owes you a great career, it argues; you need to earn it—and the process won’t be easy.”

“Doing things we know how to do well is enjoyable, and that’s exactly the opposite of what deliberate practice demands….”

“craftsman mindset focuses on what you can offer the world, the passion mindset focuses instead on what the world can offer you. This mindset is how most people approach their working lives.”

“If you want to love what you do, abandon the passion mindset (“what can the world offer me?”) and instead adopt the craftsman mindset (“what can I offer the world?”).”

“the happiest, most passionate employees are not those who followed their passion into a position, but instead those who have been around long enough to become good at what they do. On reflection, this makes sense.”

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