You’re the designer who obsesses over the smallest details, the stuff almost no one else would even think about. You always strive to make something compellingly beautiful as you hunt for perfect.

You want to be able to reliably craft something unique, something enriched with so much beauty and evokes the strongest of emotions, to not just reach goals, but blow them out of the water.

But that’s not always easy to do. The work might have a blurred focus or you might be stuck working on the same kinds of projects year after year. Then there’s that beauty you always hope for, the one just out of reach. And there are always clients who never seem sure of what they’re trying to achieve.

Or maybe, and this one hurts the most, your skills and taste are fading?

I’ve been there, and I know exactly how you feel. That’s why I want to help.

I believe creating the kind of work you dream of, the kind of work that clients and audiences loves, means treating your work like your craft.

Imagine the look on your client’s face when you deliver something that solves their unique problem so well that it’s like you’ve been living inside their head. What if the audience felt the same?

Being a craftsman of design means striving to deliver exactly that, every time – work that isn’t just good, or great, but flat-out remarkable.

It’s possible, by learning the right things at the right time. That’s where Retinart comes in. I want to show you how to gain focus, direction, and purpose, so you can reliably create the beautiful and effective work of a craftsman.

transform your work
into your craft

Strengthen your skills by conquering creative habits and deliberate practice.

Discover the right knowledge for you in the mountain of articles, tutorials, guides, and books you’re drowning in.

Confidently pitch beautiful work that solves problems, while delivering results the client and audience will love.

Gain Powerful Mental Skills

Get to a solid concept faster and with confidence by understanding how creative thinking works. Grab the audience’s attention by getting into their heads with empathy. Develop the grit and wit to stay ahead of burnout.

I Felt Lost…

I felt like no matter how hard I tried, my skills were simply lacking. I couldn’t stop wondering where to start and how to get better.

I searched through every piece of advice on design I could find, and discovered the one thing that made a difference in my work, and seemed to be echoed in the work of those I look up to:


It looks different to each of us, but at its core is an undeniable truth: mastering craft means becoming really good at something, and focusing on the skills that will keep you at the top of your game.

It wasn’t long after I started to talk to people about craft that I realised helping others understand what it means to them, and how to become a craftsman, is something I love to do.

Let’s work on the craft we both love, together.

– Alexander Charchar

It’s Time to Stop Imagining
and to Start Doing.

Becoming the designer you want to be comes down to making the right decisions at the right time. There’s no magic pill. It might not always be easy, but it can always be made simple.

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