Good Designers Ask "Why?"

Asking the simplest of questions can debunk the oddest of requests. Asking Why? means those requesting the questionable must stand tall and proud and explain with certainty why they make their request. If they cannot answer, then it proves it was on a whim and probably worth ignoring. If they answer well, then chances are there is something beautiful-in-reason to be found in the answer.

As designers, we provide a service. Ok, nothing revolutionary in that statement. We’re service providers. Clients come to us with a problem, we perform the service of giving them a solution. Right? Right. Hmmm.

A problematic mind set …
is that we are nothing more than button pressers

A problematic mind set that has infectiously attacked many of our brothers and sisters of design is that we are nothing more than button pressers. An easily found conclusion. After all, when clients come to us for something, we must give it to them, that’s our role as, all together now, service providers. They want – we give.

The client, or some of the nastier ones, think along these lines, but aren’t stopped by the cure carrying designer. They demand we do it their way. And that’s fine. What isn’t fine is when the designer doesn’t question the decisions. Because when you, the designer, doesn’t question and just acts, then you simply become an interface that sits dumbly between the client and the software. You know the magic buttons to press, you have the software and the large monitor. Apparently this makes a designer.

You simply become an interface that sits
dumbly between the client and the software

The best part of doing so is that these types of designers later bitch and moan the loudest. The job looks awful! My client is an idiot! Why, oh why do I get the bad ones? Wah wah wah.

Don’t be one of these stooges. Just don’t, it’s stupid and a waste of your talent and time. The only difference between the self-loathing Mac operator and the happy and successful designer, who have both had their suggestions ignored, who both have clients who push them to develop shitty work—work the client loves and the designer loathes—is a simple question. Why?

The good designer will always ask Why?

The good designer might end up with the same result as the bad designer, at the behest of the client, but they questioned it.

If the bad decisions were able to be justified by the client, if their reasoning and logic could stand up to your simple question, then maybe it isn’t completely a bad idea? After all, it’s their message you’re voicing.

Because chances are they’ll probably give you an answer you can live with – an answer in which their real needs are hidden. Let’s play this out——

Client: “Make this line of text fluro pink, I like pink. And the background yellow. Yeah! Yellloooww. I like pink and yellow.”
Designer: “Pink on yellow? Mmm. From what depth of the ABYSS did the logic you insult the intelligent by pretending to posses come?! Answer me with nobility and reason, lest I cast you into the fiery pits of the damned for wishing such a horror on the eyes! Why’s that?”
Client: “It’s more important than that other text there”
Designer: “Ah, I see what you’re going for. But.. Pink on yellow will be a bit strong and hard to read because of the low contrast—in fact, it’ll probably be ignored because of it… Why don’t we go with a rule in the margin, between this column and the one next to it? Nothing big and bold, something subtle and gentle – it’ll grab attention without being too over the top, which means people will be invited to read the text. We can also make the heading a red, which is your corporate colour, so it links in with your other branding materials as well as the rest of the book and will grab attention to this text, which will clearly be important because of it.
Client: “You’re awesome, have more money”

fin

The good designer asked why, discovered why the client was making their request and turned it around. Sometimes the client has no real reason and the suggestion disappears into the ether. Sometimes they’re just masks for an effect or emotion they are going for but can’t articulate.

Sometimes they’re just masks
for an effect or emotion they are going for

The bad designer would have said “ok”, gone out, gotten drunk and left a curse filled message on the client’s answering machine. Or hate themselves a little. We all roll differently.

If the client had not cared about the reasoning? Had they told you to do it their way? Well, two ideas come to mind – either ditch them amicably when the current job is finished, or be happy in knowing that you played the role of the designer and do what you can to make the client resepect your decision making, should you choose to work with them in the future. And remember that, just because you didn’t get the response you wanted doesn’t mean asking the questions is any less satisfying and a flexing of your creative skills.

So ask Why?. A simple question. A question that can be asked in a million different ways without once using the word.

Be a good designer and ask the client Why?
Be a great designer and ask the same of yourself

We get it beaten out of us through education. Don’t ask Why?! It’s annoying! I don’t have the answer! Don’t question the material! Do as your told! It happens to us and our clients as children. It happens and so we forget the power it holds, the insight it can provide. Be a good designer and ask the client Why?. Be a great designer and ask the same of yourself.

60 Brilliantly Fantastic Responses

    inspirationbit

    I absolutely agree with the importance of questioning the client’s choices and decisions, and providing reasonable and strong arguments as to why their decisions are not the way to go.
    However, sometimes we just can’t win. In my case, after many battles I finally gave up and did as my client requested: most of the links should be followed with ‘click here’, otherwise my client was complaining that the site’s visitors weren’t clicking enough.

    Mike

    Great and simple point. Sometimes, especially if you are an in-house designer, you do have to do what you’re told withhout questioning. But it is rewarding when you can get at the heart of the issue and make things better by asking the right questions.

    Michael Laborde

    Nice read and while I agree with you on many levels (asking questions is always essential), I also wonder quite often if some clients truly understand what the relationship between themselves and the creative truly is/what it should be.

    In an era where times are tough, software is readily available (through open source or otherwise), and crowdsourcing is popular I think its hard to educate people on that value of the “why” element. I think it is fine to ask why, but I am concerned if anyone really cares after the fact. I guess it can be hard to feel passionate about something when the other party involved aren’t either.

    These are post-modern times. People can run to a fashionable place like Ikea or H&M that are good for a season and be replaced with something equally fashionable for that season without placing a value on who designed them or what thought went into it.

    Alex Charchar

    Thanks for stopping past and leaving comments :)

    Afternoon Vivien / Inspirationbit
    Yeah, we don’t always win, but it’s worth asking the questions though, isn’t it? It’s worth hearing ‘nah, do it my way’ instead of never asking.. those wins we get (even if rare) are worth it.. and the more you get ignored, the better you get at learning how to ask, I think.. and hope :)

    Hey Mike,
    I know how you feel about being in-house (graphic designer at a University — you?). And because you’re in house you aren’t seen with quite as much respect as you’d like to be, are you? You’re just a clog in the machine — a service-man (or woman!) to do the bidding of those who you aren’t charging anyway, heh. Glad you liked the article :)

    Michael Sir,
    I’ve been thinking about the relationships we have with our clients a little lately, and how we should be maintaining/establishing a professional back-and-forth.

    The software being readily available point is a good one.. but I think that gives us further reason to establish ourselves as more than just service-providers in a point-and-click kind of way..

    Clients will often see our real value when we can show them something they didn’t see before – a solution to their problem they didn’t have the state of mind to understand.. this is what makes designers designers, i think.. what are your thoughts?

    inspirationbit

    “a solution to their problem they didn’t have the state of mind to understand…” I think that’s what separates a professional designer from a wannabe.

    The problem is that very few clients reach that point, opting for a cheaper option/quote in the beginning and missing out on that solution.

    Roekoe

    Liked the article, all sounds very familiar. I can agree on most of the text. However, I like to think that you allready crossed a certain point of no return once your client starts micro-managing you, the designer.

    Before the projects starts it’s important to set the records straight on which of the parties involved is supposted to play what role.

    I know sometimes it’s hard to predict which client is going to be a pain the youknowwhat and which client isn’t. But still, i think it is definitely worth the time to point out the roles before the project starts. Otherwise the why-question could end up in a power battle with you vs the client. After all a real designer wants to produce a product and not a yellow-pinkish design haha.

    Soumya

    This is a very good read. I totally agree.

    NIA56

    Some times asking Why? helps you at least not to feel just like a button presser…. and could help you to show your client you can also ask questions…
    But what happens with those who keep thinking that a good concept is a layout?????
    It´s sad but true…

    stephanie

    it does sound all too familiar. more often than not clients like the fact that they can make decisions. but when it comes to (bad) design-related ones, i fully agree that asking why or trying to understand their rationale gives the designer an opportunity to have more input on what ultimately gets produced. after all it’s our job. on the other hand it really depends on the scale of the job, and your role, as roekoe has pointed out.

    great read!

    Alex Charchar

    Hey Vivien,

    Yeah, that’s true, but in doing that, it’s sort of a way to weed out those clients who probably wouldn’t be responsive anyway, isn’t it?

    Hey Roekoe,
    Glad you liked the article.. I’ve been trying to figure out the best way to establish that relationship early on.. I’ve found that a lot of clients will start off quite well, and will give you a lot of room, but after a little while, start to micro-manage, as you said… but it is a balance.. fight too much and you end up with something that you love and the client hates, or the client loves and you hate. either way, it’s a losing situation!

    Hi NIA56
    Yeah, but sometimes that’s all we need, isn’t it? Just to feel a little better about what we do – if we ‘lose’ (not a term I’d like to use, but it works), then we should at least be happy in knowing that we tried, rather than just be the button presser

    Evening Stephanie,
    Glad you liked the article :)
    As it was mentioned above, I think clients see that it’s just software that is involved, and they could get the software themselves, but haven’t. Therefore, just because we have the goods, they can just tell us what to do..

    I think that both clients and designers have skewed ideas on what aspect of the job belongs to whom.. idealy, it’s nice to establish a partnership. which is much easier said than done

    Narshada

    Excellent article. I liked the scenario you presented and the way you suggested it be handled. “What are you hoping this change will achieve?” is a good form of why to be used in most instances.
    Also it can be useful to ask “Why?” when the client initially asks for a website – “What do you want the website to do?” If they can’t give you a coherent answer, then maybe they need to think about it more and you as the designer are alerted to the fact this may be a bumpy ride from the start.

    Ohmar Tacla

    Great article. Some empathy makes you see through the dumbest requests and find out deep down inside there is a real reason for those absurd solutions the clients’ sick minds come up with!

    roekoe

    Alex, you’re absolutely right about the balance. And about pointing out the roles, we (my compagnon and me), usually have a orientation meeting at the beginning of the project (or even before the kick off).

    In these meetings we actually literally speak our minds on what we have noticed to work the best.

    In these meetings we discuss the following:
    * the client focussing on keywords to describe their organisation and how their customers/visitors are supposed to experience the organisation/brand.

    * us focussing on translating their input to a graphical product (eg. a website). After all, that’s what graphic designers do, right?

    By literally saying what you think is best, you:
    - can use their words (the description of their organisation and their desired image) when you present your concepts (or even to use against them when they make a really bad micro-management decision if they still were to do so )

    - create expentancy patterns (which should work out in your own advance, deminishing the chance of the power struggle)

    - refer to earlier succesfull finished projects (profiling yourself as an experienced professional)

    - take the lead (making you come across professional, “these guys probably know best since they are really sure about their job”)

    - and so on…

    Anyways, since we started this way of meeting with our clients before the projects start, we have seen a big difference (for the better) in both parties playing (and sticking to) their role.

    conan

    I like the “you’re awesome, have more money” bit :)

    Gotta try that with some clients …

    Wild Wallaby

    My experience has taught me never to simply give in to clients because well, they dont know any better. It has also taught me that even asking ‘why’ is never enough. Sure, they think we’re just button pushers who should give them what they want but even when you ask them why and then you tactfully explain to them the negatives of their request, many don’t back down… they simply don’t appreciate your experience and wisdom as a designer and are quite content to go with pink on yellow, cos you know, “I like it and that’s what I want so give it to me or I’m going elsewhere”…. My experience has also taught me that if they resort to that sort of crud, it’s time to kick them to the kerb and go hunting for fresh meat.

    roekoe

    @ Wild Wallaby,

    Got a point there! But when you finnaly decide to cut off the project because you feel like the client doesn’t accept your ‘why’s', then you will resort in another conflict; that of how payment will proceed. I mean,… usually if the client doesn’t even recognize you value as a designer, he’s is most likely to disregard your invoice. He’s is going to tell you that you didn’t do your job and won’t pay up, right?

    Could be your General Terms of Condition are legally waterproof haha, i’d like to know your secret on how to deal with cutting off a project and still getting your money.

    Diego

    I totally agree Alex, I just had the same problem with a client because he did not know what he want. It is usually this way with more clients, but I reach a point of blackout!. All the things you wrote above are true, but please would you mind to give me an extra nudge to carry on with my clients? I know that at this point is kind of annoying but I really really want to learn a few more things. Thanks and also thanks for this info.

    Diego

    I totally agree Alex, I just had the same problem with a client because he did not know what he want. It is usually this way with more clients, but I reach a point of blackout!. All the things you wrote above are true, but please would you mind to give me an extra nudge to carry on with my clients? I know that at this point is kind of annoying but I really really want to learn a few more things. Thanks and also thanks for this info.

    Josh Maxwell

    (^student designer @ university)

    “From what depth of the ABYSS did the logic you insult the intelligent by pretending to posses come?! Answer me with nobility and reason, lest I cast you into the fiery pits of the damned for wishing such a horror on the eyes!”

    I can’t tell you how many times I had to keep myself from unleashing something like this on a ‘client’!

    Great post! Encouraging.

    tcg

    Very nice, and good job in the example by explaining your reasoning to the client. I hope everyone catches that part. So many designers get a mindset that they are being paid to do a job, and the client should shut up and let them do it. Sometimes that mindset may be warranted, but in all cases you should be able to articulate back to the client *why* your way is better. Thanks for taking the time to write this down!

    tcg

    Oh! I didn’t read all of the comments before I posted my own. After doing so, I caught this phrase and couldn’t help but comment again:

    “Clients will often see our real value when we can show them something they didn’t see before – a solution to their problem they didn’t have the state of mind to understand.”

    Very well put! An especially important way to make yourself stand out from the crowd, as a truly professional designer. (Obviously you’re a great writer as well.)

    Kwesi Amuti

    Excellent point and very well said…Sometimes we forget that “it takes two to tango”…bad design is partially the fault of the client not being able to articulate what they have in mind and also the designer just going along with it and not pushing back a little to create a conversation that could not only educate the client but also make the designers portfolio much better.

    ardhian.satrya

    Wow! Nice reading…you really have the point there. Thanks for sharing ;)

    Alex Charchar

    Hi Narshada,

    Absolutely! It can really help establish a few ground rules when first dealing with a client. I’ve had/see a few jobs float from one thing to another to something else because clients have known what they’ve wanted or their boss told them what to do but they didn’t really know why so couldn’t follow through properly

    Hi Ohmar,
    It’s a little sad that so many designers want to just blame the client for a bad result because the client doesn’t know how to express themselves.. its up to us to figure out what they really need, isn’t it?

    Hey Roekoe,
    Great response and way to work! Andy Rutledge recently wrote an article (cant put links into comments because of CMS/plugin, so you’ll have to google his name, I’m sorry) saying basically the same — that all boundaries are set before the job is even accepted, and if he the client doesn’t understand their role and the role of the designer, they just dont take on the job.

    Something I wish I had more room for, but being an inhouse, it’s a bit hard to turn away work and to show clients that we are professional.

    Thanks for the great comment :)

    Morning Conan – In an ideal world it’d be heard often, wouldn’t it?

    Welcome Wild Wallaby,
    Yeah, just because you can ask the right questions, doesn’t mean that they will fall on the clients ears and have the response we want. sometimes you just have to deny the client their request the next time they come to you for a job – if you know they’re not worth the stress and are hard to work with, don’t let them be part of your day, whenever you can do that..

    Hey again Roekoe,
    I think it’s a matter of cutting the client from your mailing list and not accepting their jobs AFTER they’ve paid. But if you cut out half way through the job, it should be for a really good reason and I think you should expect to have to fight tooth and nail to get your money, contract or no contract.

    Hi Diego,
    I’ve been thinking about writing a follow up article for what happens when the client doesn’t know what they want — how to help them get there or, and this is a morals thing, turning them away because they dont need what they’re asking for (I once had a client who insisted on putting in photos of all his regulars sitting around his business, when it was meant to be a catalogue of parts — he wanted to make an impression on them, but 3/4 of the brochure was photos not selling anything – should have asked him why or tried to talk to him about the crazyness of it!)

    More often than not asking why isn’t going to be a magic bullet that helps the situation, but it can get the ball rolling – unfortulantly, the ball doesnt always roll where we want it to

    Hey Josh
    A few weeks ago I had a fellow designer in my studio tell me he could hear my teeth grinding when talking to a client — so i know how you feel!

    How are you finding your studies?

    heyhey tcg,
    Yeah, I agree (that sometimes designers are pig-headed and fight the client). Its meant to be a relationship of equals. You should respect the client and let them do their part (know their audience, their product), and they should let you do yours (communicate to that audience about their product)

    And thank you very much for the compliment :)

    Hi Kwesi,
    It’s all about balance, isn’t it? It can be hard to do, but I think its important to try to bring the best from what you have before you at every chance you have — every proof, every round of changes, every request. No point in wasting time with complaints about how it’s all the clients fault.. No jobs start good or bad (plagiarised from Adrian Shaughnessy)

    Hi Ardhian,
    Glad you enjoyed the article!

    Thanks everyone :)

    John Gunawan W

    Really interesting, a great discussion, seems all designers got the same fate, I liked it. That one simple question “Why?” is really amusing : ) anyway I agree with Roekoe, the big point is always setup in the front, once they (the clients) believe to what we (the designer) suggest for, and for the rest they will trust and try to hear of what our comment. But the good situation will end up after you did something wrong. So I think the matter is about “the trust itself”, good for you to keep maintaining that trust-worthy things. We ask “why” since we want to know what’s in their mind, that’s true, and this “why” is going to be wrong if your argument only about to settle win your opinion on your client. Gotta know this, just put your position as the clients, so it’s your money, it’s your project, become a designer also gotta has an empathy. sometime in my life as a designer, clients also asked me “why?” and I was really happy to know that my client cared about the design, that I created over the night and days, and I will explain, tell them why this should be.
    Back to the reason of “why?” if it’s reasonal or logic, even pink on yellow case, just do it, don’t take it too much to your inner sense of art since the sense of art itself are different for each human.
    Instead of “ridiculous reason”, then you gotta do something, again that you’ve got to gather-up that trust matter, is there anyone right there beside you and the client, if yes, then better for you to convince that other ones “quickly” to be on your side, push it as “what yours is the right one”, and if the ones are typical of “yes man being” then skip them (the yes man being is the lowest class human ever created by gods), the last “finishing-move” is “push back the ball” to them, said that you’ve already warned them, that it is not right, if bad things happened later after this commercial published it would be not your fault. If it happened, that’s bad, there’s conflict in the meeting room between both of you, mark it and be sure you are the right one, so the next chat with your clients will be set in their conference room. Live the Creative!

    Alex Charchar

    hey john

    Great comment! Thanks!

    You make a good point about the client asking US why — which is just as valid as us asking them, I think. If we can’t justify our own decisions, then how are we any better? A lot of our choices comes from gut instinct from experience, but that gut instinct is often/always based in some sort of truth, isn’t it?

    And I agree with what you said about just having to do it sometimes, as long as you dont let it bother you too deeply — in the end, it’s their job and if they don’t listen to our (repeated) warnings, and something bad comes of it, then we should be happy in knowing we did what we could — not happy the job went bad, but happy with ourselves as much as we can be.

    All about trust, you’r completely right! I’ve occasionaly been able to work with a few people and its amazing how changing one person’s mind will help the others come to the same conclusion. and down with the yes man! Dealt with a couple in the last few weeks and it’s always pointless

    Diego

    Thanks Alex, that kind of help is what help us the designers to stand out a little. Thanks again.

    Alex Charchar

    you’re very welcome diego :)

    Andy Polaine

    Good piece. “Why?” seems to me to be the specific task of the designer, especially “Why should it be done this way?”. Excuse the plug the Designer’s Review of Books here, but Kenya Hara’s Designing Design is all about coming up with the right questions, not trying to start with solutions. Here’s the review: http://www.designersreviewofbooks.com/2009/03/designing-design/

    Dom Conlon

    So simple a question and yet so often underused. Even asking ourselves “why” is so essential to the process – along with being able to scrap our most dearly loved ideas if the response is a shurg of the shoulders.

    Alex Charcha

    Hey Andy, there’s no problem in linking to a site I adore anyway, so no excuses needed!

    I liked the look of Designing Design actually, even for just the sheer scope of it. I’ll have to keep an eye out next time I’m in a bookstore that actually carries design books (at least 2-3 hours from where I live! which is why i love DRB so much ;))

    Morning Dom,
    I asked my self ‘why’ yesterday actually. Was in the middle of a job and it wasn’t going where I wanted it to go, so I looked at what I was trying to achieve and the client’s changes and wondered why it was we were going in different directions. Came to a conclusion we all loved, just because I asked why of my self and of them!

    And in that process I had to scrap an original idea that i had adored and put a day or two of work into, but in the end, it was worth it :)

    By the way, just checked out your blog and liked what I was reading, consider me a new subscriber :)

    Andrei Scarlatescu

    That was some great article! I’m pretty sure most designers encountered problems when facing clients. When it comes to communication, this ‘why’ has an important role for both sides. Thanks, it was a nice read!

    erin n pierce

    Indeed.

    Part of our role as the experts of design is to educate our clients in addition to creating. It is more visibly seen in web design / development simply because you are translating technology in order for the client to utilize and capitalize. In print I think designers may more easily forget this educational facet—help them to understand the why?.

    brut

    One could just hate you for pointing out such an obviousity. Hell, you could base a whole new religion on asking why? Thanks! :-)

    James Kurtz III

    “We are nothing more than button pushers.”

    So true, I think we’ve all felt like that before. We as designers, are often seen as technicians and not artists. But even that is insulting to a technician. It’s more like we are simply an extension of the computer. Like the person in charge would do the work if only they could know how to make it do what they want.

    Always asking Why seems like a great way to combat this mindset. I can see how it would work in theory and can’t wait to implement it on the next troublesome project.

    And hopefully they will reply how you have suggested, with “”You’re awesome, have more money” !!

    Alex Charchar

    Hi Erin,

    I’m agree about educating clients, but I think the difference between the clients perception of print and of web is what’s different.. because of things like word and powerpoint, a lot of people see print as being different and easy.. they can make something up in word, so what we do isn’t much harder than that, is it? heh

    But for web, it isn’t quite as easy to relate to — its a more abstract language and playing field for a client, so i’d wager a guess that they’re more willing to just trust the designer a little more because of that? What do you think?

    Brut;
    I read the start of that comment and thought it wasn’t going to end well, but it ended great, thanks for the grin!

    Hey James,

    I stumbled over your site today actually! I’m looking forward to go back through your archives, you have some great content going!

    I put my money where my mouth is a few times in the last couple of weeks actually.. having written this article I thought I should try it more often, the result was quite good! Ended having a few irrational decisions turned around.. was also ignored a few times, but that’s what you get, isn’t it?

    And yeah, the day I hear a phrase similar to that one, I’m retiring and living happily ever after ;)

    Mokokoma Mokhonoana

    “Why?”

    It’s a good question for both parties, designer and client — as it means that each and every element in the design must have a reason to justify its presence.

    A lot of designers also have a tendency to just add things to a layout without any reasoning behind.

    If elements need to ‘pass’ the ‘why?’ question before they’re added, then we’ll have more meaningful designs.

    Kev Jaques

    If only there were more posts like this ;)

    It’s essential elements and design are questioned, designing for purpose with solid reasoning and understanding.
    I would say though that testing is still important, especially when it comes to layout and colours, testing, measuring is key rather than basing off mere whims.
    Greay post Alexander :)

    Alex Charchar

    Mokokoma — the real shame of designers throwing things in for no reason is that it makes that a bad thing to do.. when the truth is, if we know our principles and theory well enough that our instinct is pretty fine tuned, we can get away with doing something that seems random, but is really for a deep seeded reason..

    a deep seeded reason other creatives ‘get’ but are impossible to explain to a client.. ie. we really know this element works well here because it balances well, creates a contrast between this and that, draws the eye and so on, but in the heat of the moment, we just throw it down..

    where as many clients will just think “ooh pretty! put that in!!”

    Glad you liked the post Kev.
    More and more I find my self in the position of wanting to give reason to every piece of type I place upon a page, because it helps me feel as if it has purpose and solid reasoning..

    when you say testing, I’m assuming you mean toying with ideas to see what works? I agree completely.. that’s the great think about graphic design and creative thought, isn’t it? Give 10 designers a sheet of paper, three shapes and one line of text and you’ll get 10 different, all good, designs, won’t you? We play within the margins and find something beautiful.. have it work by an unwritten rule or to a grid we’ve established, we find something elegant.

    Thanks for the comments :)

    Manny

    This post points out something that took me a long time to learn: the best designers are the best talkers. Or let’s say, their eyes are strongly connected to their mouths. I always thought that the visual skill would outweigh verbal talent in a design job. But if you ever want to get beyond taking orders, you need to be able to explain your visual instincts to non-designers with authority and tact. The first time this hit me was when someone else talked a client through one of my designs in a way that I just couldn’t do. I think that’s why the most creative people eventually end up leaving the mouse behind. And I’ve made that a goal for my career: to design by mouth before I’m 40 years old.

    Alex Charchar

    Really interesting point Manny.. I can’t remember where I read it or heard it, but i think Michael Beirut (could be wrong, so don’t quote me) once said that it’s in the pitch where he really gets a rush..

    which is something we should all learn to do — no point in being able to do something creative and beautiful is we can’t show the hidden creativity and beauty in a piece.. if we can’t show them why it’s perfect for them..

    that being said, I’m not sure I’d ever want to leave the pencil (or mouse ;)) behind.. for me it’s the early to mid stages where the magic happens

    Marc Davison

    After reading this post, I agree wholeheartedly, that as good designers we not only provide solutions, but reasons for the solutions. I luckily attend a school where we are constantly told that we can fire clients, and to stand up for our ideas, and to never fear letting a client know when their decision is a poor one. Reading this just reinforced for me that I made the right school choice. I have one month to go in a 6 month advanced diploma course, so hopefully my site will be up sooner than later. Cheers!

    Alex Charchar

    Hi Marc,

    Sounds like your school had the right idea, that’s for sure.. it’s not a good idea to be too aggressive or abrasive with your clients, but if it’s all going no where, then you’d hope you can cut ties after the job(s) are finished or in the middle of one, should things get too extreme — something to ensure you have in your contract!

    Good luck with the finishing of your course!

    Anonymous

    Character problem. empty comment

    Anonymous

    Character problem. empty comment

    Kev Jaques

    Hi Alex
    Yep you are right with my comment and the idea of the paper, shapes etc..

    In fact that would probably make for a good excercise as a blog post, simple but to also have the reasoning explained. I normally experiment 2 or 3 times to get something to work and where it ends up is after some solid reasoning, it’s then tested and measured.

    Too often people can question oh did you try it like this or like that without even thinking that you’ve already exhausted those avenues hence it is where it is heheh.

    The other thing with the testing too is if its measured then you can look to the facts of the results rather than peoples opinion.

    Cheers

    Kev

    Maryann

    I’m so glad I read this. I just had a situation come up and it was my first client. She made a suggestion to add text about the company under the logo and before the tag line (ugh). The homepage did not lend itself to any text since it was graphically based containing just the logo and images for a menu. Sleek and simple. I kindly voiced my opinion and suggested this info stay in the About Us section, and she kind of fought back pushing for the mission statement at the top but shortening it. I almost gave in, but being this was my first project, I did not want to put my name on a design that I wasn’t happy with. So I gave her a couple of screenshots and voiced my concerns and reasons for not doing it, and I think she saw how awful it looked and never mentioned it again. She said she appreciated my feedback and expertise. I think I did the right thing design wise, but I felt really uncomfortable telling the client “no”. I feel a bit better now.

    Pixl_Dave

    Very nice article, I had a similar issue with a design, and I was able to persuade the client to change his mind after asking why would he want it that way, and giving him reasoning for not being a good idea.

    He accepted my idea and I’m glad he did because it was just some idea that he got from someone else, and once I’ve shown him that it doesn’t bring anything good to the design he agreed to do it my way.

    It’s all very good to not just accept things that are detrimental to the design, and it should be in our best interest to get the client to leave the design aspects to those that design without hurting his feelings.

    Love this site of yours, got the link from “creativecurio” and I am sure glad I found such a interesting site as yours… wish you best of luck with it, and I look forward to the next articles that make you think!

    Alexander Ross Charchar

    Hi Dave!

    Ah Lauren, she’s sent many great readers my way! I do owe her a great deal.

    It’s great what a little questioning can do and I’m glad to hear that it worked out well for you! It’s so frustrating when a client hands you something and says “do it like this, I like this” even though it doesn’t relate at all or is even close to being applicable to their requirements… good on you for getting through it and thanks for dropping past to leave a comment!

    Stephanie Webb

    You should be able to put across a strong argument as to why their decisions are not the way to take things, they have hired your to design for them so therefore they should be able to trust your judgment and decisions.

    Of course all ideas are welcome but the designer should always have the chance to voice their thoughts on those ideas. I try to talk through the design with the client, picking up on key factors and the reasoning behind things, to show that I have thought things through and why things are featured in the design.

    Alexander Ross Charchar

    “You should be able to put across a strong argument as to why their decisions are not the way to take things”

    Hi Stephanie, this is key, isn’t it? You hit it right on the head – we should be able to justify whatever decision we make so that if the client questions it, we have the right answer. We focused on this so heavily while studying. Unfortunately, they didn’t mention that for some clients, whatever reason we have isn’t always enough.

    pixl_dave

    I think you should delete the comment made by the web project dude from above, what a cheap and awful way of promoting his website by leaving this stupid generic comment…
    I believe that people add nothing to the community, and should never get any kind of promotion, even from a comment with a no-follow link.

    Once again I want to show my gratitude for your site, you don’t post very often but when you do… you make it worthwhile to read them.

    Alexander Ross Charchar

    I totally agree Dave, and am just about to delete it. I sometimes take a couple of days to get around to moderating these kind of comments out of the site. I really appreciate you taking the time to voice your opinion about the community that’s being built up here, thanks a million :)

    I’m trying to get back into the routine of two updates a week! Hopefully I won’t need another break like the month long one I just took!

    Jame Culloton

    “I have been perusing your posts in the course of my smoke break, and I have to admit the entire article has been really educational and extremely properly written. I believed I would allow you know that for some reason this blog site does not display well in IE eight. I would like Microsoft would cease upgrading stuff. I’ve a query for you. Would you mind swapping webpage roll hyperlinks? That would be really neat! “

    Middlesbrough Website Designer

    I absolutely adore reading your article, the expressive way of writing is amazing.This article as usual was enlightening, I have had to bookmark your blog and subscribe to your feed in feedmaker. Your theme looks spot on.

    Alexander Ross Charchar

    Jame Culloton
    I don’t really have a blogroll or anything like that here on Retinart I’m sorry, so trading links might not work out so well for you ;)

    And yeah, it doesn’t display great in IE – I really should get around to it, but.. well, it’s IE. (I know, I know).

    Middlesbrough Website Design
    Hey! Thanks for the kind words :) You should use your real name in the comments though! We won’t bite ;)

    khan

    Brilliant article. Must say it must have taken some time to do it .

    Cheers

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